As someone on Instagram said, âPets are the new kids, and kids are the new luxury items.â Well, youâd do a lot for your kid, right? And people are doing just as much for their pets, which is why itâs no surprise that the pet accessories industry is booming!
But amidst all this surge comes great competition, and if youâre to emerge on top of it all, then youâre going to have to enlist some serious marketing. And if youâre thinking about how youâre supposed to compete with big firms while marketing on a budget, then weâve got you covered – just read on!
Hereâs how you can promote your pet accessories store on a budget:
Go Big on Instagram
The best thing about Instagram is that itâs free. The second best thing is that itâs a comprehensive marketing tool that can help your business get up off the ground and into the big names. So all the benefits without hurting your budget. But how do you succeed on Instagram?
Well, start by optimizing your profile – have a memorable username, put up an attractive profile picture, add keywords to your bio, and add a link to your website. Not only will all this make your page seem credible, but itâll also help any new visitors immediately get what your page is about.
Then itâs onto the actual content. Design and publish both static and video posts showing your range of pet accessories, your shop itself, and even snippets of the staff at work. You should also put up informational posts that share important details such as your storeâs location, opening hours, any rules on bringing your pets, and if you also cater to online shopping!
Design and Distribute Flyers
Flyers are perhaps the quintessential budget marketing hack that are known to generate results. From the convenience that they boast – theyâre insanely easy to keep and store – to the perfect mix of text and visuals that they allow, flyers are a great way to get people talking about your pet accessories store without breaking the bank.
And if youâre thinking about the design aspect, then PosterMyWall has got you covered with their wide range of pet flyers. Dozens of fully customizable templates that are easy to edit and ideal for your marketing efforts – whether youâre looking to promote a discount, a new product, or just generally want to make people aware of your shop, youâre sure to find a design that fits! And the best part? You can design and use these flyers for free.
Once your flyers are designed and ready, simply distribute them around town, post a digital version on your social media, or even send them out with local publications. Your shop will soon be busier than ever!
Host a Pet Show
Who doesnât love a pet show? Not only is it an excuse to get adorable pet cuddles, but also a chance to soak up the sun and have some great food. And itâs also a wonderful marketing opportunity for your pet accessories store!
Simply host a pet show, market your pet accessories in all the promotional material, give the winning pets goodies from your store, and set up stalls where people can buy accessories. While this may seem excessive, the information overload approach to marketing will help embed your pet accessories store into peopleâs minds, making your business the go to for all things pet!
Team up with Influencers
Influencer marketing is a near must-have in todayâs highly digital world. Not only are people hooked on having what their favorite influencers market and appear to use in their daily lives, but influencer marketing attributes brands with a certain credibility that is otherwise hard to achieve.
Scope out some pet influencers – or general influencers that are big on loving their pets and making them a huge part of their lives – and send them some accessories, partner with them for a collaborative post, or even invite them to visit your store. And since youâre working on a budget, you can always go for micro-influencers or smaller packages and build up from there. Once your store starts popping up on influencer social media pages, the traffic will flow on its own!
So, if youâre looking to promote your pet accessories store on a budget, then these tips and tricks are the golden method. Just make adjustments according to your business, and youâll be good to go!